in Taxonomy

Link: Where new ideas take root –

But a couple of years ago Mike Mack, Syngenta’s CEO, took the bold decision to switch tack. He realised that while the previous organisational map made perfect sense to scientists, Syngenta’s customers – ie farmers – looked at the world with a different lens. Most notably, they did not usually wander into an agribusiness store and say: “I need fungicide.” Instead they just said: “I want to grow better rice.” #

What would it mean to flip the taxonomy at your business? Internally or externally? If we did that where I work, I suspect we’d streamline a lot of processes that we usually struggle with. #