Seth’s Blog: Survey questions

Seth Godin breaks down the difference between a survey and a census and why you would choose one over the other (or whether you should be conducting them at all). #

Here’s a simple test I do, something that has never once led to action: In the last question of a sloppy, census-style customer service survey, when they ask, “anything else?” I put my name and phone number and ask them to call me. They haven’t, never once, not in more than fifty brand experiences. #

If you’re not going to read the answers and take action, why are you asking? #