Breadcrumbs

Yes, you need breadcrumbs on your ecommerce site. You need location breadcrumbs, which show your position in the hierarchy. Because they reveal the site structure, breadcrumbs help answer “Where am I?” and “What else do you have like this?” They help the customer orient and explore.

The Politics of Navigation podcast now available

The audio of the talk I did for the 2015 IA Summit is now available on the IA Summit Library.

Listening back to the talk was not nearly as cringe-inducing as I had feared. I’m actually really happy with how the presentation turned out, and with the warm reception it received both at the Summit and at the IA / UX meetup here in Seattle a couple months ago.